European Aluminium and Metal Packaging Europe have launched a joint roadmap.
Andy Doran, chairman of the European Aluminium Packaging Group added: “While we are confident that we can achieve this ambitious target, it will require the participation and support of the entire value chain. We therefore call on our partners, including brand owners, retailers, consumers, packaging recovery organisations, recyclers and others, to work with us to further improve the collection of cans, as part of a joint mission to fully close the loop and move from the current recycling rate of 76.1% to a real recycling rate of 100% in 2030.”